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Two Ads

from Mountains and Water
Keywords:
ad, Two Ads, Verve, climbing, mainstream sport, companies, sport, mainstream sports marketing, model, industry

Image from Google In the last couple of weeks two ads have appeared, both with essentially the same theme. The first is a short video for Verve made by Carlo Traversi , elite boulderer and routesetter at the Spot, and the other is a co-production of Organic , Pusher and Revolution . (Full Disclosure: I have received gear from both Organic and Verve and am definitely a fan. I am a sponsored climber for Moon Climbing .) Here's the video: The Philosophy Of Verve from Carlo Traversi on Vimeo . Here's the ad, described by Clark

published: about 1 year ago | downloaded: about 1 year ago | 149 views
related: Matt Samet Interview Part 2, Never Stop Litigating, Putting A Price Tag On Climbing, No Sense like Nonsense, by Steve Sensi Haston, The point of climbing in the UK